Day: September 24, 2019

Can Corporate Innovation be improved by Outsourcing?
Opinion

How Corporate Innovation Programmes Can Be Improved Massively By Outsourcing It In Your Business

The majority of companies would acknowledge the need for staying innovative, and most would also admit the challenge of being so whilst also remaining competitive. Often, being forced to reduce costs, companies will choose to outsource their market research or web design for example. Apart from these cost reduction measures organizations will also outsource skills to access greater expertise and knowledge than they may have in-house. This will increase the speed and flexibility to explore new areas whilst the company focuses on its core competencies.

Many companies would recognize the potential risks with quality control, strategic alignment and company loyalty … Read More »

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lego knight in armour toy about to be crushed underfoot
Opinion

Market Research Assumptions – A Paradox?

Dare to assume during market research – a ridiculously risky thing to do!

You would maybe remember when Coca Cola brought out the ‘New Coke’ which was sweeter like Pepsi… They spent over $4 million developing the new product based on extensive market research using over 200,000 volunteers to blind taste the product. Even though a clear majority preferred the taste of the ‘New Coke’ during these tests, it was doomed to complete and utter failure.

Why?

They assumed.

They assumed that taste was the only reason people bought Coca Cola.

Wrong.

There was a huge loyalty and attachment globally … Read More »

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