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Month: October 2019

5 Reasons why Prototyping is Important for your New Product Development

5 Reasons why Prototyping is Important for your New Product Development

One of the most rewarding things you can do in the process of developing a new product is creating a prototype. A prototype will bring your dream to life in a way that your one-dimensional concept sketch just simply cannot do. But the benefits of a prototype go way higher than the visual satisfaction of …

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Avoiding Customer Amnesia

Customer Amnesia results in Product Fails

Customer amnesia is very common in companies today. In fact, between 70-90% of new product fail every year. Why is this?   Simple answer: they’ve forgotten how to have routine development conversations with their customers. Companies who suffer from customer amnesia assume that they know what customers need. The finished product (based on those assumptions) …

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New Uses for Irish Whiskey in High-Quality Graphene Production

In an unlikely marriage of science, researchers have found a way to produce high-quality graphene using Irish whiskey. You would think a team of researchers turning to drink would mean bad news for science, but in fact it is leading to some exciting developments in the field of materials science. Researchers from the SFI Advanced …

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8 Tips To Help You Sustainably Grow Your Business

This is the sign you've been looking for. 8 Tips to help you sustainably grow your business

Business development refers to creating long-term value for an organisation with assistance from consumers, markets and stakeholders. In simpler terms, it is the combination of various relationships to create prospects for future growth. If implemented properly, an effective business development strategy has great potential for any organisation.   Here are some business tips that will …

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