Innovolo Brand Guidelines.

Welcome to the new Innovolo Brand Guidelines.

These guidelines explain how to bring the Innovolo Brand to life across all communications: on screen, in print, and in person.  They exist to maintain consistency in every application and ensure that the emotive story behind the brand is told at every touch-point.

Table of Contents

Green - Combination Logo

The Innovolo Logo Mark

As an integral destination in the journey, we warmly welcome inventors to the Innovolo experience, always advocating on their behalf as they discover, connect, and grow their ideas into marketable products.

That promise is mirrored in the Innovolo mark.

The three modules connected within the mark represents the strength of the Big,
Professional, and Right principles, allowing us to invite the world to what’s next with confidence and optimism, always looking to the future. The modules grow from left to right, showing the growth that the client can experience as contracting Innovolo’s unique innovation methodologies.

Innovolo Product Development & Design Logo

Clear space and minimum size

The Innovolo logo uses a clear space to maintain the clarity and impact of the logo. The clear space surrounds the logo and should be kept free of competing graphics, images, or typography.

Innovolo Product Development & Design Logo
15 pixels

Primary and Secondary logos

The Innovolo logo is available in two configurations. The primary logo contains the “Innovolo” mark in Innovolo Citron. The secondary logo adds the “Leading Systematised Creativity” tagline. The primary logo should be used in most touchpoints. The secondary logo should only be used when added context is needed. 

Additionally, both the primary and secondary logos are each available in black and reverse versions. These versions should only be used in cases where it is not possible to use the preferred full-colour versions.

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Primary Logo
Innovolo Product Development and Design Logo - Leading Systematised Creativity
Secondary Logo
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Icon Only
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Stacked Icon Logo

Using the logo with background colours

Occasionally it may be necessary to apply the logo to backgrounds that contrast very little with the logo. In these cases, the black or reverse logos should be used. 

To determine whether to use the black or reverse logos, first convert the background colour to grayscale. If the resulting grayscale colour is 40% black or less, use the black logo. Otherwise, use the reverse logo.

 

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Co-branding

The primary Innovolo logo may be arranged with a partner logo to signify a co-branded joint relationship. The resulting lockup should consist of a divider line separating the logos, with the Innovolo logo on the right.

Never create co-branding lockups with the secondary Innovolo logo or icon only. The clear space between and around each element is one half the height of “Innovolo.” Observe the established minimum sizes for both the primary Innovolo logo as well as the partner logo employed in the lockup.

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Incorrect co-branded logo usage

Avoiding incorrect construction of co-branded logo lockups helps to add consistency and clarity to our communications.

The examples in this section illustrate some, but not all, potential misuses of the co-branded logo lockup.

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Logo placement

The Innovolo logo should be placed on the right side of a layout to emphasize the idea of forward movement and a journey.

The logo may be placed in either the top or bottom corner, or centered vertically in the layout.

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2021/03/8-principles-to-promote-innovation-300x169.jpg
2021/03/8-principles-to-promote-innovation-300x169.jpg

Using the logo on images

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Download Logo Assets

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Our Tagline

Our tagline is the most succinct expression of our identity. Taglines can drive clarity about the purpose of a business or company. They can help cut confusion when they describe what an organization does, or they can help set the expectation for the experience that a brand creates. Our tagline works with our logo to create a distinct way to recognise us and support what Innovolo stands for.

Leading Systematised Creativity.

Using the tagline

Do

Use the tagline when talking about Innovolo’s larger story, as in advertising.

Reserve for bigger ideas and spaces as in entrances, lobbies, or sculptures that welcome visitors.

Use in pieces that communicate Innovolo’s unique benefits.

Incorporate into communications that represent big changes or initiatives that took a lot of effort.

Don't

Use on everyday communications or in common signage like a on a bus, a street sign, or as wallpaper in a terminal.

Use as a signoff or default way to end pieces.

Use in communications that are primarily focused on other brands or partners; the logo and tagline are only to represent Innovolo.

Using the logo with the tagline

There are three logo lockup configurations available that include the tagline together with the logo. There are two further configurations meant to be used at
small sizes.

The preferred lockup situates the logo to the right of the tagline.

Two alternate lockups are available but should only be used when using the preferred lockup is not possible.

The standard logo lockups should not be used at sizes below .300 dpi high for print and 72 dpi pixels high for digital. Small use versions of the primary and secondary configurations are available for use at sizes .300dpi to .100 high for print, and 300 to 72 pixels high for digital. There is no small use configuration for the tertiary lockup.

The logo lockups use the same clear space as the primary and secondary Innovolo logos. The clear space is determined from one half of the cap-height of “Innovolo.”

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Our Colour Palette

The Innovolo colour palette encompasses a selection of primary and secondary colours reflecting the warm and welcoming nature of the brand.

Spot and CMYK values should be used for all printed materials. RGB or Hex should be used in screen-based applications (PowerPoint, mobile, website).

Primary Colour System

Innovolo Citron

Pantone
CMYK: 21, 0, 86, 24
RGB: 155, 195, 25
HEX: 9BC31B

Innovolo Amber

Pantone: 7405 C
CMYK: 7, 22, 95, 0
RGB: 240, 195, 0
HEX: F1C400

Innovolo Tart Orange

Pantone: 7417 C
CMYK: 0, 844, 73, 0
RGB: 248, 66, 58
HEX: F9423A

Secondary Colour System

Innovolo Pacific Blue

Pantone: 7710 C
CMYK: 74, 2, 31, 0
RGB: 0, 175, 184
HEX: 00B0B9

Innovolo Light Wisteria

Pantone: 529 C
CMYK: 26, 42, 0, 0
RGB: 201, 161, 220
HEX: CAA2DD

Colour Tints and Shades

Colors in the palette may be tinted to add visual interest and variation to communications. It is recommended to tint colors in 20% increments to maintain strong contrast between them.

000000

000000

000000

000000

000000

1F2705

302700

320D0C

002325

28202C

3E4E0B

604E00

641A17

00464A

514158

5D7510

917600

952823

006A6F

796185

7C9C16

C19D00

C7352E

008d94

A282B1

9BC31B

F1C400

F9423A

00B0B9

CAA2DD

AFCF49

F4D033

FA6861

33C0C7

D5B5E4

C3DB76

F7DC66

FB8E89

66D0D5

DFC7EB

D7E7A4

F9E799

FDB3B0

99DFE3

EADAF1

EBF3D1

FCF3CC

FED9D8

CCEFF1

F4ECF8

#FFFFFF

#FFFFFF

#FFFFFF

#FFFFFF

#FFFFFF

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Our Typography

Headers

  • Headings should always be lower case apart from the first letter of a phrase
  • They should always use either Arial or Helvetica Neue Bold font
  • Ensure there is sufficient space around the heading.
  • Predominantly left-aligned.

Body

  • Body text should always be lower case apart from the opening letter of a sentence
  • The font you choose should either be Arial or Helvetica Neue
  • Predominantly left-aligned

Minimum Font Sizes

  • Heading H1 = 30pt
  • Heading H2
  • Heading H3
  • Heading H4
  • Body = 12 point (print), 16 point (web)
  • Technical Diagrams / Labelling = 8 point

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