Product Conceptualisation

Translating your soft concepts into solid design.

Imagine. Design. Realise.

Product conceptualisation allows you to give tangible form to your ideas. No more fuzzy stuff. We translate those fuzzy concepts into a solid design.

Concept Product Design

You’ve got a killer idea, you believe you know how to make it happen. But first, it needs to be teased out and brought into the world, so close your eyes, open your mind, and let us handle the rest.

At first, good ideas are completely naked. At second, they’re barely clothed in words. And it takes our techniques to put the clothes on that give them their initial value.

Conceptualisation explores options to combine the style, functionality, and ergonomics of your invention to produce a product design that will look, feel, and function just as you intend.

This is the all-important first phase where we’ll take your general concept and make it awesome. We’ll give you several route options and spend time exploring all the features, functions, shapes, and construction.

We recommend at least two to three different concepts. The more ideas, the better.

In aviation terms, we like to think of this as taking the plane up to 30,000 feet and looking at your product idea from above. We’ll be looking at the manufacturing process holistically (as opposed to in bits and pieces) so we can ensure your product is harmonious from beginning to end.

  • 2D sketches
  • 3D renderings
  • CAD drawings
  • Solidworks models
  • InVision prototypes
  • 3D printed models
  • PDF visual presentation

Concept Product Manufacturing

Concept product design is a way to explore different manufacturing methods early on in the design process. By expressing ideas visually, several methods and materials have the potential to emerge.

As with all product design stages, the exact requirements and deliverables will be tailored to the individual project.

Our team has an excellent understanding of manufacturing processes which means your concept design will be viable and realistic for mass production processes.

  • Concept Design
  • Fabrication drawings
  • Prototype sample
  • Material samples
  • Raw material specification sheets
  • Raw material test reports
  • Material Safety Data Sheets
  • Production drawings
  • FMEA – Failure Mode and Effects Analysis
  • BOM – Bill of Materials
  • Material cost estimation
  • Material breakdown analysis
  • Process flow diagram
  • Process manufacturing drawings
  • Material requirements list
  • Material requirements specification
  • Manufacturing drawing packages
  • Process specification
  • Production and quality control procedures
  • Work instructions and operator guides

Concept Prototyping

Prototyping a concept is like testing a rocket before taking off. It’s the “canoe” stage – not quite ready for that big adventure but getting there.

Prototyping takes the guesswork out of finding what works (and doesn’t work) for people. Life is too short to spend time on bad designs, so we create prototypes to test our ideas.

The first prototypes will be cobbled together in a quick and dirty manner, leaving plenty of room for refinement and optimization. 

For those occasions when an invention idea may have already been planned and formed or the budget for design development and prototyping is restricted, meaning only a single concept is required to move the project onto the next stage of the process, concept prototype design enables you to progress effectively; bringing your invention idea to market in a way that suits you.

Form and Function

Concept design serves to establish the product’s form and function, laying down the foundations of the subsequent stages of engineering or prototyping.

Each concept design is displayed in a visually stimulating presentation with associated information and instructional annotations which can then be used to evaluate the designs against each other and also for building a crowdfunding campaign.

A design is conceptual when it only exists as an idea, a sketch, or a model.


Tell us about your idea. We will probably ask you a lot of questions about your target market and your business goals.


Using idea generation techniques and our conceptual design skills, we will create a range of innovative designs for your consideration.


We will review and refine the concepts until you are 100% happy with the results.


We can present the outputs as digital sketches, photorealistics renders, or physical prototypes. Whatever you need to unlock support for the development project.

One of your biggest challenges when developing new products will be offering something that wows consumers.
It is not good enough to simply meet expectations. You must exceed expectations.

Product design describes the process of imagining, creating, and iterating products that solve users’ problems or address specific needs in a given market. The key to successful product design is an understanding of the end-user customer, the person for whom the product is being created.

Visualising and conceptualising new products is a delicate matter. It is important to balance many factors including cost, production, and quality. The outcome must be beautiful as well as functional. At Innovolo, we take pride in designing thoughtful products that are in line with our clients’ goals. With over 19 years of experience and a team of experts, we have the knowledge and creativity to develop your next big idea into a reality.

What is new product concept?

A new product concept is basically a blueprint for your idea. When developing a new product concept, we can help you to:

  • describe it from your customers’ point of view,
  • list the features and benefits of your product that may appeal to customers, and
  • research and determine your target audience.

Why is concept generation important?

Consumers have a repertoire of brands. If they are currently buying a brand in a specific category, they typically go back to their existing habits. 

If your product is not unique, your consumer will go back to their favoured brand. This is because there is no difference or significant difference between the new product and the old product.  

Effective concept generation allows for the exploration of new ideas that are both novel, commercially successful, and of value to the user. Concept generation is a vital part of the engineering design process.

Why do you recommend product concept designs?

Conceptual product design also serves as a way to explore different manufacturing methods early on in the product development process; providing a range of different value designs for all budgets and requirements, from low cost and mid-range to premium manufacturing.

Important if you have tight deadlines to meet

Development timeframes are getting tighter for new products, and the world needs new products to solve its problems more rapidly.

R&D laboratories, product developers and designers, and engineers are under pressure to deliver new products faster, better, and cheaper.

Innovolo’s Innovation-as-a-Service can help speed up your R&D projects. The initial results shown in the concepts will boost your confidence in the product idea early on. 

How long does it take to get concept sketches done?

R&D teams know the pain of waiting for their designs to be manufactured before they can progress with development. But many years ago, this was not even an issue.

Innovolo has developed a prototyping methodology based on rapid sketching and 3D printing. This enables R&D teams to make changes throughout the course of their project quickly and cost-effectively while working closely with manufacturers as if they were a part of their team to accelerate both design and production cycles. This is how we help our clients to bring new products to market faster than ever before.

Concept screening: what's included?

Our industry-leading concept screening solution identifies the winning concept initiatives. This prevents costly distractions for you.  

This system includes: 

  • Screening new product ideas 
  • Line extensions 
  • Re-launch 

Our system is adaptable to be a key part of your early-stage screening process.   Our unique concept screening method is part of the Innovolation Framework™. We designed this to help you prioritize a broad range of innovative ideas. The system allows you to identify the ones with the most consumer potential.  

First, we grasp a firm understanding of your needs for a screening system. Then we work together to agree on the scope of the technique. 

Using this technique, we turn to the power of our historical database. This makes the study process fast and cost-effective. We built our historical database on our reliable, world-class methodology. This allows you to move forward confidently in the development process decisions.