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Why Most Product Launches Fail
Opinion

Why Most Product Launches Fail

Resources are exhausted on product development, so no time or money left for the launch: 1. Lack of resources: Allocating budget and time to the development process can leave nothing

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The Flop of the Ford Edsel
Opinion

The Flop of the Edsel.

This entry is part 1 of 4 in the series The Biggest Product Flops in History

The Edsel Ranger Four-Door Hardtop The Edsel Ranger Four-Door Hardtop: the result of an ambitious attempt by one of America’s largest automobile manufacturers to overtake its German competitors. The car

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Is your innovation breaking down
Opinion

Is your innovation breaking down?

Many firms start by trying to create a “culture of innovation” — they want to empower employees to put their best ideas into action. Whenever markets get turned upside down,

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