Blog

What Companies That Are Good at Innovation Get Right

Innovation labs, technology scouting outposts, and accelerator programs to invest in startups have become ubiquitous in large companies, as have regularly-scheduled hackathons or idea challenges that invite employees to develop

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lego knight in armour toy about to be crushed underfoot
Opinion

Market Research Assumptions – A Paradox?

Dare to assume during market research – a ridiculously risky thing to do! You would maybe remember when Coca Cola brought out the ‘New Coke’ which was sweeter like Pepsi…

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