Innovation: It’s A Conveyor-Belt Factory Processy Type Of Thing That Many People Don’t Understand

Think of a factory.  You may visualise a Henry Ford type factory, or a more modern Toyota type facility.

Either way, there are three main processes involved.

In one end goes a raw materials.  Out the other comes finished goods ready for sale.

The first process is Goods In.  The task of Goods In is to sort through everything, reject any faulty goods and organise the rest into the warehouse.  All material has to be screened first – otherwise carrying out the next process will lead to rejects later on.

The second process is to work with those goods.  Turn them, mould them, weld them, bolt them together, paint them, package them, and get them ready for sale.

The third process is to despatch those goods.  The customer inspects them, accepts them, pays for them and uses them.

I want to focus on the second process.

Consider the difference between a back-street jobbing shop and a streamlined systematic production line. Both in theory have all the tools and techniques to make a car. But which one would you trust to build YOUR car? Do you want a car that you can rely on at a price that you can determine up front? Or are you happy to throw money at a jobbing shop that might build you the car to your exact specifications (including the flower-shaped door handles and blue tinted windows you’ve always wanted) but can’t tell you how long it will take or how much it will be until it’s finished?

Innovation is a process.

Regardless of how product development is managed or mismanaged, there is always a process to follow. The definition of a process is “a systematic series of actions directed to some end” or “a  continuous action, operation, or series of changes taking place in a definite manner

What results do you think will result from a messy and disorganised process?  The end product will be unpredictable.  It may be a breakthrough idea that will take over the world.  Or it may just as likely (or probably more likely) be an utter flop.

Conversely, what results are likely to ensue from an organised and systematic process?

Predictable? Yes.

Boring?  Most likely.

Commercially viable?  Almost certainly.

William Heath Robinson Inventions - Whitebait FactoryConjure up the picture of a mad professor or a Heath Robinson type inventor coming up with so many hare brained ideas and possibilities, but with no commercial acumen.

History is littered with such people who ended up dying penniless because the job didn’t get finished and the ideas weren’t commercialised. Not difficult to visualise – everyone knows someone like that.

Then visualise an innovation factory.  In goes the raw ideas, out comes a fully developed product, ready for market.  At a predictable price and on a predictable lead-time.  Do you know of any like this?

Ahem.  😊😉

*clears throat*

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Prodict desogn is on eof the main stream that can attract a lot of customers. Owner should plan out the design veru carefully for a perfect output.

After reading this, I now have an understanding on how to prioritise the ideas in my business. Thanks a bunch for the helpful article!

Surely I can visualize an innovation factory with Innovolo in this process. Why is innovation so difficult, if Innovolo can help you here.

Thank you for introducing the three important processes involved in the factory. Every process is a complex problem, especially the second process which is indispensable for innovation which is certainly oriented towards the company’s own goals.

The idea generation all we need. We need create ideas and make new product ideas out from existing ideals. Thanks for this good post.

I do agree that innovation is a process. The analogy is spot on!

When it comes to new product development tried and tested techniques that produce results are key. Thanks for the informative article.

A product design that already conforms to standard production techniques is always a winner. This article is very knowledgeable.

When coming up with a problem solution, indeed the best way to go about it is to create a process that seeks to solve the problem. Handling things through processes makes life so much easier.

Your write up opened my eyes to what really goes on during physical product development. I am very glad I found this.

Intricately tied to innovation is the notion of idea generation. It is the seed from which all innovation emanates.

When we create ideas we should strive to have a process based mindset. It tends to produce the best results.

New product ideas that are developed in an organized systematic process are usually the ones that succeed. History has taught us this all too well.

Idea commercialisation is only achievable if the process used to innovate is well thought out and elaborate. Nine times out of ten this is the case.

Does the innovation in Cornwall follow a systematic and well designed process? It would be interesting to know.

Companies should indeed realize that new Product development is a work that is always in progress. A company can’t really move forward if they would only just stubbornly focus on one product or just one aspect of the product that does not meet the demands of the current consumer.

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