Category: Opinion

Why Most Product Launches Fail
Opinion

Why Most Product Launches Fail

Resources are exhausted on product development, so no time or money left for the launch: 1. Lack of resources: Allocating budget and time to the development process can leave nothing

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The Flop of the Ford Edsel
Opinion

The Flop of the Edsel.

This entry is part 1 of 4 in the series The Biggest Product Flops in History

The Edsel Ranger Four-Door Hardtop The Edsel Ranger Four-Door Hardtop: the result of an ambitious attempt by one of America’s largest automobile manufacturers to overtake its German competitors. The car

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Is your innovation breaking down
Opinion

Is your innovation breaking down?

Many firms start by trying to create a “culture of innovation” — they want to empower employees to put their best ideas into action. Whenever markets get turned upside down,

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Chasing the Tail
Opinion

Talk about chasing the Tail!!

So today I have a series of questions for persons that are involved in developing physical products. The most important one is at the end! When you are tasked with

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Opinion

Why? Why? Why?

  You already develop your own unique product, then scroll on past, and don’t waste your time watching this. If you don’t develop your own product and are simply in

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