Product Conceptualisation What It Is and How to Do It In Your Business

Product Conceptualisation: What It Is and How to Do It In Your Business

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Product Conceptualisation: What It Is and How to Do It In Your Business

You’ve got a killer idea, you believe you know how to make it happen. But first, it needs to be teased out and brought into the world, so close your eyes, open your mind, and let us handle the rest. At first, good ideas are completely naked. At second, they’re barely clothed in words. And it takes our techniques to put the clothes on that give them their initial value. Conceptualisation explores options to combine the style, functionality, and ergonomics of your invention to produce a product design that will look, feel, and function just as you intend.

This is the all-important first phase where we’ll take your general concept and make it awesome. We’ll give you several route options and spend time exploring all the features, functions, shapes, and construction. We recommend at least two to three different concepts. The more ideas, the better.

In aviation terms, we like to think of this as taking the plane up to 30,000 feet and looking at your product idea from above. We’ll be looking at the manufacturing process holistically (as opposed to in bits and pieces) so we can ensure your product is harmonious from the beginning to end.

What’s product conceptualisation?

Conceptualisation is the process of planning an idea mentally. During the process of conceptualisation as a business, the thinker will be inventing an idea in their minds to eventually create as a product. 

In product conceptualisation, the thinker needs to invent a product that will work well and function as the customer intends. Seeing as customers expect products to function, feel, and look a certain way, the process of product conceptualisation has to be well thought out.

So it includes brainstorming, sketching, rendering and modelling with CAD software or other digital tools that explore a range of possibilities for your invention. Depending on the nature of the product, this phase can include things like testing physical prototypes and creating presentations.

It’s a key step in developing an idea into a reality because it gives you insight into what your final product will look like when it’s finished so that you can make sure there are no unpleasant surprises later on.

What’s involved in product conceptualisation, as an inventor?

We recommend that you start by thinking about the product in broad terms. What are its basic functions? How will it be used? These questions can help you think of some preliminary ideas for a design, and sketch them out to get an idea of what your product might look like.

You should also think about the product’s range of potential uses. What features would make it compelling to a broad audience?

Once you have some initial ideas, we recommend that you refine them into as many different options as possible – sketching out two or three variations on your original idea can help identify which design is most successful for customers.

The Process Of Product Conceptualisation

Developing a new product all begins with conceptualisation. The process to follow in order to get it right and not miss anything is as follows.

  1. Generating the idea. Idea generating is the first step of product conceptualisation. It is where you put all of your ideas down on paper.
  2. Research the idea. Before planning and making the first product, you will need to do some research to identify the best way to produce the product. 
  3. Plan how to make the idea come to life. Then, it comes to planning where you need to produce the product concept design.
  4. Making a mockup. The first physical time you will see the product and see how it looks, feels, and work is during the mockup. A prototype is key before going into mass production.
  5. Costs and sourcing. When you have the perfect product, you will need to identify costs and source the materials. 
  6. Launch the product. The final and most exciting step is launching the product.

Why do we need product conceptualisation?

Product Conceptualization is the first phase in a multi-phase design process. It’s an important step because it can save you much time and money later on by making sure your idea will meet all of its technical or functional requirements. Product Conceptualisation ensures that:

  • The needs of the customer are met
  • The needs of the manufacturing process are met
  • The idea is economically feasible to produce and sell.

How To Do It – Tips For Getting Started, How To Get Feedback

To make the most of your money and time as a company, it is important to conceptualisation for every new idea. If you are unsure of how to do it, here are some tips for getting started. 

Before getting started you will want to:

  • Understand the problem
  • Research the market

By doing so, you will understand the needs of customers and identify existing products. You will want to create something new and unique to make your business stand out and make the product a success. 

When you are mid product conceptualisation, you will benefit from asking for feedback. To do so effectively, it can help to produce several prototypes and ask existing customers, clients, and employees to test them. You will be able to then tweak the existing prototype before heading into mass production.

Examples Of A Company Who Used Product Conceptualisation Well – Advantages and Disadvantages

An example of a company that has partaken in product conceptualisation and done it well include Nike and Google. Nike, for example, entered the market at the right time and envisioned that their ‘swoosh’ logo design reflected power. Indeed it did, as it soon won the customers over. 

Their first ever product was a simple shoe, which wasn’t a winner for everyone. 

However, they knew that they could develop it over time and looking back on it, they may have produced something better. This proves that product conceptualisation is beneficial as they are now a multi-billion dollar company.

Where can I go for help with conceptualising my new product idea?

At Innovolo, our product conceptualisation services include brainstorming to explore a range of options for your invention; sketching and rendering with CAD software or other digital tools that explore different shapes and forms; testing physical prototypes in the workshop. We spend time exploring all the features, functions, shapes and construction so you can make sure there are no unpleasant surprises later on.

How much does product conceptualisation cost?

Product Conceptualisation is not a one-size-fits-all service, so it’s hard to say what the charges are for this type of work. We would recommend you contact us with your idea and we’ll be happy to provide more information about how we can work with you on it.



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