Market Research Assumptions – A Paradox?

Dare to assume during market research – a ridiculously risky thing to do! You would maybe remember when Coca Cola brought out the ‘New Coke’ which was sweeter like Pepsi… They spent over $4 million developing the new product based on extensive market research using over 200,000 volunteers to blind taste the product. Even though …

Market Research Assumptions – A Paradox? Read More »