Tag: Branding

No Trespassing! That's my intellectual property!
Intellectual Property

The How And Why of Trade Marking The Intellectual Property (IP) For Your Business

Branding is all about building the trust for your products or services among your target customers.  There are already many brands in your target market.  So, creating a unique brand that stands out requires you to have branding ideas that are special. Trademarking your logo will ensure the ultimate security for your brand’s individuality.  Protect against third-party imitation by following this step-by-step guide.


1. What do you want to protect?

Firstly, think about what it is you want to protect.  You can trademark your logo, a combination of words, images, phrases, shapes or corporate colours under protection law.  In … Read More »

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