Lessons Learned From The Demise Of An Iconic Innovator

Lessons Learned From The Demise Of An Iconic Innovator - Briggs and Stratton

Have you heard the news? Briggs & Stratton has applied for bankruptcy in the United States. Never heard of them? You might want to check your lawnmower, pressure washer, or other motorised tool in your shed. There’s a chance it’s powered by a Briggs & Stratton-designed engine.

The downfall of Briggs & Stratton comes as a shock to the business world, market watchers, and the innovation community in general. Before 2020, it was the world’s largest manufacturer of small gasoline engines and employed thousands of people.

Here’s our take on the demise of a great American manufacturing company and the … Read More »