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Business Strategy

When it comes to successful new product development, productivity is key. Entrepreneurs seeking to remain relevant, efficacious and profitable must continuously conceive and develop new products that not only make it to the market, but also deliver great value to target audience members. Namely, it is crucial for businesses to understand what consumers want, whether similar products already exist on the market and how they can create products superior to those developed by their competition.

To take great product ideas and translate them into even greater final physical products, a new product development strategy is critical. Your NPD strategy should be systemic, customer-driven and sales-goal oriented.

8 Tips To Help You Sustainably Grow Your Business

This is the sign you've been looking for. 8 Tips to help you sustainably grow your business

Business development refers to creating long-term value for an organisation with assistance from consumers, markets and stakeholders. In simpler terms, it is the combination of various relationships to create prospects for future growth. If implemented properly, an effective business development strategy has great potential for any organisation.   Here are some business tips that will …

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The Fundamental Differences Between Creativity And Innovation

The Fundamental Differences Between Creativity And Innovation

There’s much confusion surrounding creativity and innovation. “Creative types,” in particular, claim that creativity and innovation can’t be measured. Performance, however, demands measurement so you can identify what success looks like. In a world that changes every second, it’s imperative that companies figure out the difference between creativity and innovation. You better believe they’re different. …

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Outsourced Innovation – A Strategic Growth Component

We all now live in an age where we see well-established industries disrupted by streams of new technology that challenge the very foundations on which they operate. Whether a company has an adaptation, survival, or growth goal, the magic key to meeting each of these challenges is the same – innovation. ‘Traditional innovation’ within large …

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