Customer amnesia is very common in companies today. In fact, between 70-90% of new products fail every year. Why is this?
Simple answer: they’ve forgotten how to have routine development conversations with their customers.
Companies who suffer from customer amnesia assume that they know what customers need. The finished product (based on those assumptions) is then shipped as soon as possible.
Companies often rely on technology, but the real success comes from a deep understanding of customer needs and values.
Two critical steps that can help companies to protect against new product failures are:
Find out what problems they can… Read More »