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experimentation

Market Research Assumptions – A Paradox?

Dare to assume during market research – a ridiculously risky thing to do! You would maybe remember when Coca Cola brought out the ‘New Coke’ which was sweeter like Pepsi… They spent over $4 million developing the new product based on extensive market research using over 200,000 volunteers to blind taste the product. Even though …

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Business is basically the same as your relationship with your Nan.

What? OK, well not exactly. But like all life relationships, a business must follow a lot of the same rules if you want them to be successful. Whether you’re working on the next phase of product development, trying to impress that new girl down the street or trying to build a relationship with your troublesome …

Business is basically the same as your relationship with your Nan. Read More »