experimentation

5 Reasons why Prototyping is Important for your New Product Development

5 Reasons why Prototyping is Important for your New Product Development

One of the most rewarding things you can do in the process of developing a new product is creating a prototype. A prototype will bring your dream to life in a way that your one-dimensional concept sketch just simply cannot do. But the benefits of a prototype go way higher than the visual satisfaction of …

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Market Research Assumptions – A Paradox?

Dare to assume during market research – a ridiculously risky thing to do! You would maybe remember when Coca Cola brought out the ‘New Coke’ which was sweeter like Pepsi… They spent over $4 million developing the new product based on extensive market research using over 200,000 volunteers to blind taste the product. Even though …

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Business is basically the same as your relationship with your Nan.

What? OK, well not exactly. But like all life relationships, a business must follow a lot of the same rules if you want them to be successful. Whether you’re working on the next phase of product development, trying to impress that new girl down the street or trying to build a relationship with your troublesome …

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