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Tag: experimentation

5 Reasons why Prototyping is Important for your New Product Development
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The Top 5 Reasons Why Prototyping Is Really Important For Your New Product Development

Creating a prototype is one of the most rewarding things you can do in the process of developing a new product.

A prototype will bring your dream to life in a way that your one-dimensional concept sketch just simply cannot do.

But the benefits of a prototype go way higher than the visual satisfaction of an actual sample of your product.  They can promote a new product development process in many ways.

So why is prototyping so important?

Prototypes enable you to test and refine how well your product design functions.

In developing a prototype, you will be able to … Read More »

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Elsa Schlaudraff 29 October 2019 4:13 pm 11 Comments
lego knight in armour toy about to be crushed underfoot
Opinion

Market Research Assumptions – A Paradox?

Dare to assume during market research – a ridiculously risky thing to do!

You would maybe remember when Coca Cola brought out the ‘New Coke’ which was sweeter like Pepsi… They spent over $4 million developing the new product based on extensive market research using over 200,000 volunteers to blind taste the product. Even though a clear majority preferred the taste of the ‘New Coke’ during these tests, it was doomed to complete and utter failure.

Why?

They assumed.

They assumed that taste was the only reason people bought Coca Cola.

Wrong.

There was a huge loyalty and attachment globally … Read More »

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Euan Pallister 24 September 2019 6:56 am 14 Comments
old lady with glasses looking worried nan granny
Opinion

Business is basically the same as your relationship with your Nan.

What? OK, well not exactly.

But like all life relationships, a business must follow a lot of the same rules if you want them to be successful.

Whether you’re working on the next phase of product development, trying to impress that new girl down the street or trying to build a relationship with your troublesome child, you need to be innovative.

The overall start to Innovation is all about assessing a situation; determine what’s working and what’s not, and more often than not you need an outsider’s view to come in and see the problem areas.  And to see if … Read More »

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Bradley Pallister 27 November 2018 1:30 pm 15 Comments
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What an easy experience! The product developed so fast and so trouble-free – I could snap my fingers, and it was done. Made me feel like a magician – until I saw the bill at the end of the month. That’s when I realised how much work had gone on behind the scenes. For the future, I will be watching the costs a bit closer – it’s just too easy to rack up big bills. To be fair, this was very transparent, and I had visibility of those costs all the way through – I just didn’t look at it, that’s all.

Having said that, the product is pretty well finished – so we can get it launched earlier than I thought possible. So maybe those costs were a good investment, because we all know how valuable it is to be the first to market.

Head of Innovation and Compliance

Construction Sector Innovation Lab

Innovolo is the most valuable business resource we have invested in to date. I strongly recommend any business owners interested in running a successful innovation initiative - whether you already have an R&D team or not - to seriously consider Innovolo's retained service model.

Director of Innovation and Development

High-Rise Façade Manufacturer

It is an excellent collaboration between our company, and the Innovolo team, and is working extremely well. I am very pleased with your chemists who clearly know what they are doing.

Product Development Director

Global Medical Products Manufacturer

We had a very tight deadline to bring a brand new product to market, and we couldn't have done it without Innovolo's expertise. Thanks again for delivering a high quality and essential project so quickly.

Product Development Manager

Industrial Services Equipment Provider

Innovolo's initial understand of our challenges and the need for a rapid ROI confirmed that we had chosen the right partners for this strategic redirection in the company's growth. We were pleased to see the high level of professionalism and collaboration evident from all parts of the team once we gave the green light, and this has given us the confidence to continue the NPD focus into 2021 and beyond.

General Manager

Global Lubricants Distributor

We used Innovolo for industry analysis with excellent results. Their attention to detail is great, and we appreciated their ability to quickly grasp not only the outcome we were looking for, but an understanding of the markets in which we operate. Highly recommended.

Managing Director

Global Temporary Shelter Manufacturer

Innovolo's Innovation-as-a-Service is outstanding, highly recommended, especially if you are already doing R&D in-house. Products will come to life about 5x faster!

Business Owner

B2B Business Development Strategy Consultancy

I would like to thank you and the team at Innovolo who have been working on developing a new product for us over the last 9 months. I have been impressed by your professional approach, the good reporting and documentation, and the resourcefulness of the team in overcoming technical challenges as they have arisen.

Managing Director

Innovation Lab

What an easy experience! The product developed so fast and so trouble-free – I could snap my fingers, and it was done. Made me feel like a magician – until I saw the bill at the end of the month. That’s when I realised how much work had gone on behind the scenes. For the future, I will be watching the costs a bit closer – it’s just too easy to rack up big bills. To be fair, this was very transparent, and I had visibility of those costs all the way through – I just didn’t look at it, that’s all.

Having said that, the product is pretty well finished – so we can get it launched earlier than I thought possible. So maybe those costs were a good investment, because we all know how valuable it is to be the first to market.

Head of Innovation and Compliance

Construction Sector Innovation Lab

Innovolo is the most valuable business resource we have invested in to date. I strongly recommend any business owners interested in running a successful innovation initiative - whether you already have an R&D team or not - to seriously consider Innovolo's retained service model.

Director of Innovation and Development

High-Rise Façade Manufacturer

It is an excellent collaboration between our company, and the Innovolo team, and is working extremely well. I am very pleased with your chemists who clearly know what they are doing.

Product Development Director

Global Medical Products Manufacturer

We had a very tight deadline to bring a brand new product to market, and we couldn't have done it without Innovolo's expertise. Thanks again for delivering a high quality and essential project so quickly.

Product Development Manager

Industrial Services Equipment Provider

Innovolo's initial understand of our challenges and the need for a rapid ROI confirmed that we had chosen the right partners for this strategic redirection in the company's growth. We were pleased to see the high level of professionalism and collaboration evident from all parts of the team once we gave the green light, and this has given us the confidence to continue the NPD focus into 2021 and beyond.

General Manager

Global Lubricants Distributor

We used Innovolo for industry analysis with excellent results. Their attention to detail is great, and we appreciated their ability to quickly grasp not only the outcome we were looking for, but an understanding of the markets in which we operate. Highly recommended.

Managing Director

Global Temporary Shelter Manufacturer

Innovolo's Innovation-as-a-Service is outstanding, highly recommended, especially if you are already doing R&D in-house. Products will come to life about 5x faster!

Business Owner

B2B Business Development Strategy Consultancy

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