experimentation

The Top 5 Reasons Why Prototyping Is Really Important For Your New Product Development

10 Comments / Prototyping / By / , , / 29 October 2019 30 June 2020
5 Reasons why Prototyping is Important for your New Product Development
One of the most rewarding things you can do in the process of developing a new product is creating a prototype.

A prototype will bring your dream to life in a way that your one-dimensional concept sketch just simply cannot do.

But the benefits of a prototype go way higher than the visual satisfaction of an actual sample of your product.  They can promote a new product development process in many ways.

So why is prototyping so important?

Prototypes enable you to test and refine how well your product design functions.

In developing a prototype, you will be able to … Read More »

Market Research Assumptions – A Paradox?

14 Comments / Market Research, Opinion / By / , , , , , , / 24 September 2019 15 September 2020
Dare to assume during market research – a ridiculously risky thing to do!

You would maybe remember when Coca Cola brought out the ‘New Coke’ which was sweeter like Pepsi… They spent over $4 million developing the new product based on extensive market research using over 200,000 volunteers to blind taste the product. Even though a clear majority preferred the taste of the ‘New Coke’ during these tests, it was doomed to complete and utter failure.

Why?

They assumed.

They assumed that taste was the only reason people bought Coca Cola.

Wrong.

There was a huge loyalty and attachment globally … Read More »

Business is basically the same as your relationship with your Nan.

15 Comments / Opinion / By / , , , , , , , / 27 November 2018 20 July 2019

What? OK, well not exactly.

But like all life relationships, a business must follow a lot of the same rules if you want them to be successful.

Whether you’re working on the next phase of product development, trying to impress that new girl down the street or trying to build a relationship with your troublesome child, you need to be innovative.

The overall start to Innovation is all about assessing a situation; determine what’s working and what’s not, and more often than not you need an outsider’s view to come in and see the problem areas.  And to see if … Read More »