Every year, thousands of new products are launched by companies all over the world. And yet, the ones that stick out in the average consumer’s mind belong to a minority of companies that maintain a sizable market share. We’re talking about the global giants in different industries: Apple, Toyota, Unilever, Amazon and more.
These giant companies may only launch a dozen or more new consumer products per year and yet they get all the attention! The other (vast majority) of new products are launched by small businesses. They have to fight for the scraps of what’s left for market share … Read More »