Tag: risk

Opinion

Who’s Afraid of the Failure Crocodile?

“If you want to succeed, double your failure rate”- Thomas J. Watson We tend to look at failure like a hungry crocodile; dangerous, destructive, and something to avoid at all

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Opinion

Innovation and The Leap of Faith

Having the courage and ability to take a risk. Taking a risk in business or in any way of life is a scary thing to behold. For sure, we could

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lego knight in armour toy about to be crushed underfoot
Opinion

Market Research Assumptions – A Paradox?

Dare to assume during market research – a ridiculously risky thing to do! You would maybe remember when Coca Cola brought out the ‘New Coke’ which was sweeter like Pepsi…

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