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The need for speed. Oh really?

 

So I think the argument is that when developing a product, the need for speed is underestimated and absolutely essential. Do you agree? I’d love to hear your argument for, or against that. So what slows you down? Are you struggling for revolutionary product ideas? Maybe you need ideas for a solution around what you’re developing?

Whatever it is, you need ideas to disrupt your market. You say, Oh, well, we’re only a commodity buy, sell business. We don’t need to develop products. Oh yeah? How much longer before your competition out-maneuvers you? Say, well, yeah, we want to develop products, but really I need to just try and build an innovation culture and a program of new product development, a whole program of new product development in my business.

But I’m not sure how to do it. Kind of, not really. It’s not really happening. Maybe you’re hung up on technical issues. Maybe you’re trying to develop something and some technical issues just holding you back, you know, maybe some sort of design around for manufacturability, et cetera. Maybe you’ve got legal questions, not sure whether to patent your product or maybe instead of patenting using that investment on the next product and building a cycle of innovation.

In your products, maybe you’re not sure how to launch it to your market. You’re kind of procrastinating there, maybe getting peaks and troughs in your product development because other things just simply take priority. Sometimes projects seem to be growing arms and legs. It never seems to get finished.

So what is it that’s stopping you, launching your product in say three months time. You say, Oh, well these sort of projects always take at least six months. Oh really? So who’s going to change that. Say, Oh, no one, it can’t be done. I really so along with other many disruptors persons, such as Musk prove absolutely otherwise.

So you agree, you want speed, but you also need to stay in control, you know, who to speak to.

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