The main goal of a virtual ideation session is to spark innovation. Lateral thinking is key, and the focus is on quantity rather than the quality of ideas. The ideas generated in an ideation workshop aren’t evaluated until later on, so participants are free to explore novel ideas without getting hung up on whether or not they are plausible. This judgment-free aspect is critical to running a successful ideation workshop!
In a nutshell:
- Ideation workshops introduce new stimuli: it’s important to choose a location outside of your normal working space.
- Ideation is all about coming up with as many ideas as possible — at this stage, it doesn’t matter if they’re technically feasible or not!
- Ideation workshops are a judgement-free zone: participants must feel free to explore and share novel ideas.