Why hold a facilitated product development workshop?

Why You Should Hold A Facilitated Product Development Workshop With Your Team To Maximise Your Return

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Why You Should Hold A Facilitated Product Development Workshop With Your Team To Maximise Your Return

Starting a product development project with an independantly faciliated workshop is a great idea. Organising the teamwork, and communicating a common vision to everyone avoids headaches later.

In his book Assessment and Control of Software Risks, Casper Jones tell us that facilitated workshops:
  • reduce the risk of scope creep – continuous growth of requirements over a project lifecycle, from 80-10%
  • speed up the delivery of early lifecycle phases by 30-40%
  • increase function points by 40-85%
  • provide a 5-15% savings in time and effort of the whole project.
These are not insignificant indicators that workshops have major benefits, however Casper did miss a couple of extra points that they bring:
  • Stimulate fresh ideas. At the workshop session, where all relevant knowledge is in the room, attendees will likely contribute to the problem from different viewpoints. The important thing is to make sure that each of the participants weigh in to the discussion.
  • Encourage involvement. In getting involved in hands-on product discovery, participants are more likely to engage, and provide helpful support and ideas along the way. Close collaboration feeds team spirit.
  • Boost communication. In any product development, the lack of proper communication from the beginning increases the risk of failure. It can lead to misunderstandings, over-interpretation, and missed expectations. Because of the level of interaction, workshops build trust, relationships and consensus. Ultimately, it improves communication among the participants.  During these workshops, clients get to know the team and can communicate their vision of the product to make sure the team is on the right page. At the same time, the team gets a chance to specify the requirements, so there’s no place for ambiguities to hide.
  • Get a better understanding of the whole projectThe more detailed analysis is done before development, the less likely you’ll stumble on unexpected issues and incure extra costs. Here is where a workshop comes in handy. Сollaboration builds a shared understanding of what we’re delivering and why. Intensive discussions unveil uncertainties, risks, and weak points. They also allow for estimating time, cost, and framing the scope of work. Designers and developers get a clear picture of the product assumptions, their context, users, and business needs.
  • Reach consensus on contradictory points. A workshop aims at coming to a conclusion that can be accepted by all members of the group. A single person can block consensus if he or she considers it necessary. In this case, the group will keep looking for the next most acceptable alternative for all parties. As the Russian saying goes, в споре рождается истина, or for us English purists, the truth is born of arguments.
  • Speed up the project. Workshops are more efficient in managing time compared to one-on-one meetings. As limiting the time-to-market is crucial in gaining a competitive edge, the use of workshop concepts for product development becomes essential. At one meeting the team is able to achieve the results that otherwise could take weeks.
In his book The Unified Process Inception Phase, Scott Ambler highlights the speed of various example products created in facilitated workshops:
  • In 75 minutes a workshop delivered and categorised nine risk areas and created 13 risk-mitigation strategies for the two major risks;
  • In three hours a team validated a data model and decided on the scope of the data for the business performance metrics; and
  • In just four hours, a project team defined the deliverables for the upcoming design phase, distributed responsibilities, determined the quality criterion, and mapped it into a timeline with dependencies.


12 thoughts on “Why You Should Hold A Facilitated Product Development Workshop With Your Team To Maximise Your Return”

  1. Another advantage of product development workshops is that they help hasten the process of solving the problem. This is because more brains will be engaged with the project in question.

  2. I wouldn’t recommend going through with commercialising your idea before doing a product development workshop. There are things that might have been missed during the development.

  3. There are several reasons as to why is innovation so difficult. However, workshops like these help in reducing risks when the next new product gets launched in the near future.

  4. I never thought of it before but come to think of it that is a good idea. I always compare it to basketball where before the game the players must make a huddle. In this case though a workshop. Whether it is for a new Product development or just to lift the team moral if it can push the team to do better then I am all for it.

  5. Due to this pandemic, workshops are rare. What we have now are webinars and virtual meetings, virtual town halls. It would be nice to conduct this especially to students. They often ask themselves “how to make money from my idea?” “how can I achieve my target?”

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